A Creative director and multi-disciplinary designer, my work weaves story, brand identity, digital experience and graphic design together to create projects that matter for brands with something to say.
Recognizing that a season seat membership is about as close as someone can get to being on the team, without actually being on the team.
2024-2025 // Ottawa Senators
This 2022 Spring Launch encouraged tentree customers to take that trip and make the most of any adventure.
2022 // tentree
This campaign was designed to speak to a new consumer with Icebreakers first capsule collection TABI.
2018 // icebreaker
There was a problem with the tree planting industry and tentree created the solution… introducing Veritree with Jack Harries.
2022 // tentree
Developing a creative territory that ensures the Senators demand attention both on and off the ice for the FY26 season.
2025-2026 // Ottawa Senators
Made to leave the house - or not.
This campaign launched Tentree's Highline collection of sustainable knitwear.
2021 // tentree
Looking for a sustainable sneaker? this campaign for the collaboration between tentree and SAYE presents the perfect pair.
2023 // tentree
A campaign inspired by the healing power of our planet's plants and ecosystems, the Super Natural all around us.
2022 // tentree
This Winter 2021 campaign launched tentree outerwear products as ‘the most sustainable outerwear made for your outdoors’
2021 // tentree
Designing the first Live In The Open campaign assets for Canada Gooses 2020 fall and winter seasons.
2020 // Canada Goose
Tentree to funded work in science, exploration, conservation and education in collaboration with the National Geographic Society.
2021 // tentree